Ouverture de ‘Market-Driven Management and Competitive Customer Value – 1’ | Zendy

Silvio M. Brondoni | Zendy

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Ouverture de ‘Market-Driven Management and Competitive Customer Value – 1’

Author(s) -

Silvio M. Brondoni

Publication year - 2009

Publication title -

symphonya emerging issues in management

Language(s) - English

Resource type - Journals

eISSN - 1593-0319

pISSN - 1593-0300

DOI - 10.4468/2009.1.01ouverture

Subject(s) - imitation , industrial organization , competition (biology) , business , globalization , value (mathematics) , consumption (sociology) , competitive advantage , macro , distribution (mathematics) , commerce , market economy , marketing , economics , computer science , machine learning , psychology , social psychology , ecology , social science , mathematical analysis , mathematics , sociology , biology , programming language

The globalisation of the market generates unprecedented over-supply well in excess of the market potential. This oversupply thus becomes a structural factor of development. In open markets, global competition has set new rules (manufacturing delocalisation, global distribution players, competitive imitation, instable and non-loyal consumption) which have significantly scaled down the model of economic development based on the isolated small and medium sized enterprise without global networking relations. Instead they emphasise the importance of a robust national development policy based on the ‘identity of the industrial system’, in other words on precise ‘intangible macro-system factors’

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