A Truly Co-operative Venture: The Case of Co-operative Food | Zendy

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A Truly Co-operative Venture: The Case of Co-operative Food

Author(s) -

Bob Doherty

Publication year - 2007

Publication title -

symphonya emerging issues in management

Language(s) - English

Resource type - Journals

eISSN - 1593-0319

pISSN - 1593-0300

DOI - 10.4468/2007.2.05doherty

Subject(s) - mainstreaming , fair trade , co creation , business , food market , marketing , political science , international trade , law , agriculture , special education , ecology , biology

Civil society has responded to the predicament of marginalised producers by the rapid emergence of the fair trade market both within the UK and internationally. Co-operative Food is part of a larger group of diverse businesses from travel to The Co-operative Bank. The Co-op is consumer owned and democratically controlled (one member one vote) by its members, ordinary shoppers. Co-operative Food’s success in mainstreaming fair trade demonstrates the important role played by social resources in ethical relationship marketing

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