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In global markets, a ‘competitive’ corporate culture tends to develop communications and information flows, manufacturing decentralisation, decisionmaking autonomy, operating accountability and ethical conduct. In this context, the global corporate culture highlights the central role of ‘ethical cross cultural management’.The increased attention paid to ethics can draw strength from the dynamics of globalisation. Consumers’ awareness that their purchases can promote the protection of the workforce and support manufacturers in more disadvantagedareas, eliminating links from the chain to guarantee greater efficiency and lower costs, is one stimulus to better trading conditions and structural changes in manufacturing and distribution global chains (global supply chains). Another onealso comes from the companies that decide to renew their operating models and supply channels to reflect new market orientations

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