Open AccessGlobal Retailers and Competitive Customer Value
Author(s) -
Sabina Riboldazzi
Publication year - 2005
Publication title -
symphonya emerging issues in management
Language(s) - English
Resource type - Journals
eISSN - 1593-0319
pISSN - 1593-0300
DOI - 10.4468/2005.2.07riboldazzi
Subject(s) - business , competition (biology) , customer value , competitive advantage , marketing , industrial organization , value (mathematics) , relation (database) , economics , microeconomics , computer science , profit (economics) , ecology , database , machine learning , biology
Global competition involves large retailers in a continuous development of their activity in relation to market stimula. In this regard efficient management of commercial functions, innovation of offer attributes and dynamic management of retailing mix allow large retailers to reformulate their offer creating competitive customer value
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