Open AccessMeasuring consumer preferences for postal services
Author(s) -
Charlene Rohr,
Urs Trinkner,
Alison Lawrence,
Chong Woo Kim,
Dimitris Potoglou,
Robert S. Sheldon
Publication year - 2013
Publication title -
edward elgar publishing ebooks
Language(s) - English
Resource type - Book series
DOI - 10.4337/9780857935809.00022
Subject(s) - preference , measure (data warehouse) , business , marketing , revealed preference , advertising , economics , computer science , econometrics , microeconomics , data mining
This paper reports on the implementation of stated preference discrete choice experiments (SPDCEs) to measure business and residential consumers’ preferences for specific aspects of postal services in three European member states: Italy, Poland and Sweden.
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