Open AccessESTRATÉGIAS DE STREAMING DE SÉRIES BRASILEIRAS NA PLATAFORMA GLOBOPLAY NO PERÍODO DE 2016 A 2018
Author(s) -
Maria Cristina Palma Mungioli,
Tomaz Affonso Penner,
Flavia Suzue de Mesquita Ikeda
Publication year - 2018
Publication title -
revista geminis
Language(s) - English
Resource type - Journals
ISSN - 2179-1465
DOI - 10.4322/2179-1465.024
Subject(s) - political science
This paper analyzes the streaming strategies of Globoplay platform for Brazilian series also aired on TV Globo from January 2016 to August 2018. The article examines the relationships between streaming and broadcasting systems and their possible feedbacks. Throughout the period analyzed it was possible to identify strategies of the streaming platform premieres as dependent on the schedule from the broadcasting system. In this article, we discuss some implications of this strategy.
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