How do Materials Obtain Their Meanings?

Product designers are expected to create products transferring certain ‘meanings’. Materials of products are used for supporting the intended meanings in product design; one material may convey luxury, another material can be associated with a particular culture. Designers who aim to select a material that will contribute to the meaning they intend to convey in a product are confronted with the difficulty that the materials universe is immense. Moreover, traditional sayings such as ‘wood is cozy’, ‘metal is aloof’ or ‘plastic is cheap’ are less relevant and strict in today’s design practice. Without a doubt, having insights into the role of materials for creating particular meanings has become more and more relevant in the domain of design.