Open AccessMarketing Netnography: Prom/ot(Ulgat)ing a New Research Method
Author(s) -
Robert V. Kozinets
Publication year - 2012
Publication title -
methodological innovations online
Language(s) - Uncategorized
Resource type - Journals
ISSN - 1748-0612
DOI - 10.4256/mio.2012.004
Subject(s) - netnography , prom , marketing research , sociology , marketing , computer science , business , social media , world wide web , art , visual arts
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