Exploring Competitive Strategies of China Ceramic Tile Industrial Cluster in Global Economy | Zendy

Mei-hor Lo | Zendy; Dechang Han | Zendy

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Exploring Competitive Strategies of China Ceramic Tile Industrial Cluster in Global Economy

Author(s) -

Mei-hor Lo,

Dechang Han

Publication year - 2014

Publication title -

open journal of social sciences

Language(s) - English

Resource type - Journals

eISSN - 2327-5960

pISSN - 2327-5952

DOI - 10.4236/jss.2014.23003

Subject(s) - tile , ceramic , china , industrial organization , globalization , competitive advantage , cluster (spacecraft) , business , ceramic tiles , economic geography , business cluster , mechanism (biology) , engineering , marketing , computer science , economics , political science , market economy , geography , materials science , physics , quantum mechanics , law , composite material , programming language , archaeology

In this paper, we discuss the competitive paradigm between globalization and local development in the ceramic tile industrial cluster, based on the Porter’s theory in exploring the factors of the global competitiveness. We analysis the theory of cluster and competitive theory to compare two ceramic tile clusters in different contexts for tracing the mechanism and path constructed ceramic industry international competitiveness and strategy formation. In the study, we discuss what changes come into play addressing the radical changes in world markets, both for ceramic tiles and for surrounding ceramic tile supportive industries. These issues will be discussed with amount of literature reviews through the various perspectives to explore more comprehensive insight to China ceramic tile industry.

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