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Based on consumer’s perspective, according to Microsoft Usability Guidelines (MUG), evaluation system of independent-sales B2C fashion website usability was established. Six independent-sales B2C fashion websites were selected to be tested. The questionnaire results were analyzed by gray correlation analysis, two-step cluster analysis and hierarchical cluster analysis, leading to a usability classification and characteristic description, which indicated the quality of usability of the selected fashion websites.

Usability Evaluation of Independent-Sales B2C Fashion Website Based on Consumer’s Perspective