Usability Evaluation of Independent-Sales B2C Fashion Website Based on Consumer’s Perspective | Zendy

Min Li | Zendy; Yue-ying Ren | Zendy; Zhu Zhu | Zendy

AI Assistant Blog Pricing

Home ZAIA Blog

Open Access

Usability Evaluation of Independent-Sales B2C Fashion Website Based on Consumer’s Perspective

Author(s) -

Min Li,

Yue-ying Ren,

Zhu Zhu

Publication year - 2013

Publication title -

ibusiness

Language(s) - English

Resource type - Journals

eISSN - 2150-4075

pISSN - 2150-4083

DOI - 10.4236/ib.2013.53b020

Subject(s) - usability , perspective (graphical) , web usability , advertising , quality (philosophy) , computer science , world wide web , marketing , business , human–computer interaction , artificial intelligence , philosophy , epistemology

Based on consumer’s perspective, according to Microsoft Usability Guidelines (MUG), evaluation system of independent-sales B2C fashion website usability was established. Six independent-sales B2C fashion websites were selected to be tested. The questionnaire results were analyzed by gray correlation analysis, two-step cluster analysis and hierarchical cluster analysis, leading to a usability classification and characteristic description, which indicated the quality of usability of the selected fashion websites.

The content you want is available to Zendy users.

Already have an account? Click here to sign in.

Having issues? You can contact us here

Accelerating Research