Open AccessBid Optimization for Internet Graphical Ad Auction Systems via Special Ordered Sets
Author(s) -
Ralphe Wiggins,
John A. Tomlin
Publication year - 2010
Publication title -
ibusiness
Language(s) - English
Resource type - Journals
eISSN - 2150-4075
pISSN - 2150-4083
DOI - 10.4236/ib.2010.23032
Subject(s) - computer science , the internet , software , regular polygon , open source , mathematical optimization , world wide web , operating system , mathematics , geometry
This paper describes an optimization model for setting bid levels for certain types of advertisements on web pages. This model is non-convex, but we are able to obtain optimal or near-optimal solutions rapidly using branch and cut open- source software. The financial benefits obtained using the prototype system have been substantial
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