Sports television programmes and their relationship with the social audience on Twitter in Spain | Zendy

Jorge Gallardo-Camacho | Zendy; Eva Lavín | Zendy; Paula Fernández | Zendy

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Sports television programmes and their relationship with the social audience on Twitter in Spain

Author(s) -

Jorge Gallardo-Camacho,

Eva Lavín,

Paula Fernández

Publication year - 2016

Language(s) - English

Resource type - Reports

DOI - 10.4185/rlcs-2016-1095en

Subject(s) - social media , advertising , media studies , sociology , computer science , world wide web , business

This study presents an analysis of the relationship between viewers of sports TV programmes and Twitter users in Spain. Methods: The research is based on a quantitative method that involves the analysis of a sample of 150 TV programmes that made it to the top five mostdiscussed TV programmes of the day in Twitter (during a month). Together, these programmes attracted a total of 1,838,056 Twitter users. The quantitative comparative analysis and the Pearson’s correlation coefficient were used to test three research hypotheses. Results and conclusions: Sports TV programmes are discussed by 34.8% of the sample of Twitter users: the sports TV programmes that are the most popular on Twitter are not the most watched on traditional TV; the percentage of interaction on Twitter around sports TV programmes is still very low in quantitative terms in comparison to these programmes’ TV viewers.

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