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After its adaptation to the EHEA, the Department of Journalism IV of the Complutense University of Madrid began a project of methodological renovation and educational innovation -linked to an R&D project- in the teaching of Media Management, with the aim of providing future communication professionals with the skills required by the new business reality. The project was developed in different stages and was structured along the following lines of action: use of ICTs and Web 2.0 tools to develop activities that put new energy into the learning process: podcasts, interviews

Aprendizaje e innovación: una propuesta metodológica desde la Empresa Informativa