Open AccessCorrelates of Health Communication Preferences in a Multiethnic Population of Pregnant Women and Mothers of Young Children
Author(s) -
Katrina Daoud,
Audra L. Gollenberg,
Kim Fendley
Publication year - 2016
Publication title -
journal of health education research and development
Language(s) - English
Resource type - Journals
ISSN - 2380-5439
DOI - 10.4172/2380-5439.1000168
Subject(s) - psychological intervention , population , health communication , medicine , health care , health equity , preference , community based participatory research , family medicine , participatory action research , psychology , gerontology , demography , nursing , public health , environmental health , sociology , communication , economics , microeconomics , economic growth , anthropology
As posited in multiple health communication theories, it is vital to understand modern health communication preferences among communities in order to develop tailored interventions to reduce Infant Mortality (IM). Literature suggests that health communication inequalities play an important role in infant health knowledge gaps, thus contributing to the disparate IM rates. We sought to understand preferred methods of communication among expectant or mothers of young children of varying sociodemographics. We hypothesized that methods of communication would vary by sociodemographics.