Open AccessAn Emperical Investigation of the Effectiveness of Sales Promot ion in Maltina and Malta Guinness Sales Promotion Strategies
Author(s) -
Christiana Shade Ade-Johnson
Publication year - 2014
Publication title -
journal of mass communication and journalism
Language(s) - English
Resource type - Journals
ISSN - 2165-7912
DOI - 10.4172/2165-7912.1000204
Subject(s) - digital advertising , advertising , sales promotion , promotion (chess) , marketing , business , political science , sales management , politics , digital marketing , social media marketing , law