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Grassroots Campaign Trail Methods to Recruit for Clinical Trials: Recruitment Lessons Learned from Trail to Trial
Author(s) -
Megan Murphy,
Daniel Merenstein
Publication year - 2011
Publication title -
clinical medicine insights pediatrics
Language(s) - English
Resource type - Journals
ISSN - 1179-5565
DOI - 10.4137/cmped.s6488
Subject(s) - grassroots , clinical trial , randomized controlled trial , medicine , public relations , referral , politics , political science , medical education , advertising , family medicine , business , surgery , pathology , law
Literature reviews have identified recruitment as the single most challenging obstacle in conducting pediatric trials. This paper describes a paradigm shift in recruitment design, developed from experience with grassroots campaigns through the DRINK study (Decreasing the Rates of Illness in Kids). The objective of this study was to explain a new method for recruiting in clinical trials based on lessons learned from grassroots political campaigning.

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