Establishing an intrapreneurial orientation as strategy: A framework for implementation | Zendy

Henry L. Jacobs | Zendy; S. Kruger | Zendy

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Establishing an intrapreneurial orientation as strategy: A framework for implementation

Author(s) -

Henry L. Jacobs,

S. Kruger

Publication year - 2001

Publication title -

acta commercii

Language(s) - English

Resource type - Journals

eISSN - 2413-1903

pISSN - 1684-1999

DOI - 10.4102/ac.v1i1.1

Subject(s) - entrepreneurial orientation , orientation (vector space) , strategic management , process management , entrepreneurship , business , point (geometry) , strategic planning , knowledge management , computer science , marketing , mathematics , geometry , finance

This paper describes a study aimed at increasing an organisation's ability to implement a strategy for establishing an intrapreneurial orientation effectively. Establishing an intrapreneurial orientation will be treated from a strategic management point of view, with the emphasis on the implementation phase of strategic management. As such, this study seeks to integrate theory and practice from the fields of strategic management and entrepreneurship

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