Framing and Visual Type: Effect on Future Zika Vaccine Uptake Intent | Zendy

Jeanine P. D. Guidry | Zendy; Kellie E. Carlyle | Zendy; Jessica Gokee LaRose | Zendy; Paul B. Perrin | Zendy; Mark Ryan | Zendy; Marcus Messner | Zendy; Jay Adams | Zendy

AI Assistant Blog Pricing

Home ZAIA Blog

Open Access

Framing and Visual Type: Effect on Future Zika Vaccine Uptake Intent

Author(s) -

Jeanine P. D. Guidry,

Kellie E. Carlyle,

Jessica Gokee LaRose,

Paul B. Perrin,

Mark Ryan,

Marcus Messner,

Jay Adams

Publication year - 2018

Publication title -

deleted journal

Language(s) - English

Resource type - Journals

SCImago Journal Rank - 0.579

H-Index - 13

ISSN - 2279-9028

DOI - 10.4081/jphr.2018.1162

Subject(s) - zika virus , infographic , psychosocial , medicine , cyclopia , framing (construction) , framing effect , developmental psychology , psychology , social psychology , immunology , persuasion , pregnancy , psychiatry , biology , geography , virus , computer science , fetus , holoprosencephaly , genetics , archaeology , data mining

Gain-framed messages seem to be more effective than loss-framed messages to increase several constructs that could, in turn, affect future Zika vaccine uptake intent. This is a novel finding since, traditionally, loss-framed messages are considered more beneficial in promoting vaccine-related health behaviors.

The content you want is available to Zendy users.

Already have an account? Click here to sign in.

Having issues? You can contact us here

Accelerating Research