AN INTEGRATED TECHNOLOGICAL TRACEABILITY MODEL IN THE OLIVE GROWING PRODUCTION CHAIN

The indication of the “path” travelled by all European agrofood products has by now become compulsory: starting from January the 1st, 2005 EC Regulation 178/2002 has established the notions of food tracking and tracing as well as the concept of food safety. Food traceability and safety are becoming notions of crucial importance to those who work in this sector in view of their potentially positive influence on produce competitiveness and appreciation on the part of consumers. This specific line of research is focused on the analysis and the use of both tracking and tracing systems of olive and olive oil products throughout the entire territory of Calabria. A detailed analysis of the productive processes has been made possible through the definition of the socalled “dynamic lot”: a unit of product processed (either directly or indirectly) in a time unit (usually a day), as a function of the peculiarities of the olive growing farms involved (orographic features, level of mechanization, etc.). The software architecture (which is currently being updated) has been studied considering the reality of the territory in question, and the average level of computer/software literacy of the operators asked to use it