A Study on Big Data Awareness among Management Undergraduates in Sri Lanka

The emergence of new technologies has modified the way businesses handle the information. Big data technology, which is best known for its capability to deliver competitive advantages, has been increasingly adopted by many organizations. A well-informed workforce of advanced technologies is fundamental for successful implication of any technology. Therefore, the technological understanding has become a fundamental expectation of corporate recruiters and further it determines successful career establishments. The purpose of present study is to assess the big data awareness among management undergraduates in Sri Lanka. A descriptive survey was performed and the correlation, multiple regression analysis and structural equation modeling performed the data analysis. The results disclosed that level of usefulness and the level of effectiveness on big data are significant components of big data awareness where level of experience found insignificant predictor of big data awareness. The findings implied the directions in which the future human resources should be developed.