Open AccessA study on the dimensions of customer expectations and their relationship with cognitive dissonance
Author(s) -
V. K. Hamza,
K.A. Zakkariya
Publication year - 2014
Publication title -
journal of management
Language(s) - English
Resource type - Journals
ISSN - 1391-8230
DOI - 10.4038/jm.v8i1.7547
Subject(s) - cognitive dissonance , product (mathematics) , feeling , marketing , quality (philosophy) , cognition , service (business) , service quality , customer satisfaction , psychology , advertising , business , social psychology , mathematics , philosophy , geometry , epistemology , neuroscience
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