The Emotional Intelligence and Success of Women Entrepreneurs in the Beauty Salon Industry in Sri Lanka: A study of Colombo District

It was observed that a higher percentage of women lead enterprises in hair and beauty salon industry in Sri Lanka. Though this industry is growing at a remarkable rate within the last few years, very few studies focused on the link of Emotional Intelligent (EI) to the success of women enterprises. The purpose of the study is to understand the level EI and its relationship to the Enterprise success of women in the hair and beauty salon industry. It also evaluates how managerial skill, sociocultural context, education age and location play on the success of women enterprises in the industry. The deductive method was adopted, and a sample of 100 women entrepreneurs surveyed by using a structured questionnaire. The findings confirm that there is a higher level of EI in women entrepreneurs lead to the success of their business. At the same time, age and business location and socio-cultural context have a significant impact on their achievements. The study suggested using much of self-management, social awareness and relationship management to develop women into next pedestal of entrepreneurship and also it insists government authorities work toward the country’s economic development through focusing in introducing educational programs to improve emotional intelligence in women, during the general education as well as in professional learning.