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This paper aims to discuss the way as pedagogical practices have been configured due the impact of changes provoked by current information and media approaches. We analyzed, as an illustration, two educational experiences: class inversée and video-class, as proposed by Salman Khan. The educational approaches that are presented as innovative were understood as an expression of a tangled network involving: school institution, contemporary world and subjectivity production processes. To deal specifically with the attention schemes we based on writings from cognitive psychology area, and on papers from communication and education fields. Considering school as a social institution, shaped by changes on going, and at the same time as an actor in this process, we identify as relevant analyze pedagogical experiences that present themselves as innovative, taking into account the possible risk of standardize subjectivity and its creative potential desirable

PRÁTICAS PEDAGÓGICAS E PRODUÇÃO DE SUBJETIVIDADES: A ATENÇÃO E AS NOVAS TECNOLOGIAS