Towards a reference framework and characterization of Advanced Design, a design culture for strategic designers | Zendy

Roberto Íñiguez Flores | Zendy; Ruth Maribel León Morán | Zendy

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Towards a reference framework and characterization of Advanced Design, a design culture for strategic designers

Author(s) -

Roberto Íñiguez Flores,

Ruth Maribel León Morán

Publication year - 2018

Publication title -

strategic design research journal

Language(s) - English

Resource type - Journals

SCImago Journal Rank - 0.24

H-Index - 3

ISSN - 1984-2988

DOI - 10.4013/sdrj.2018.113.06

Subject(s) - strategic design , principal (computer security) , knowledge management , value (mathematics) , design education , key (lock) , design strategy , process management , design knowledge , engineering management , computer science , engineering , management science , business , operations management , mechanical engineering , bottleneck , computer security , machine learning , purchasing , advertising , operating system

The discipline of design is continually facing challenges related to the complexity and variability of the contexts which give rise to it. Assuming more strategic roles, the designer becomes involved in innovation processes, which act as facilitators for the creation of added value for businesses. The designer develops, therefore, as an anticipator and explorer of new opportunities for progress. In this way, assisted by the tools of Advanced Design, the designer is a key participant in the pre-project stages where the approach to the project is planned and where the meta-concepts that empower specific innovation projects are created. It is, for that reason, vital to understanding the distinctive features of this area of design and the ways in which it can facilitate the professional activity. This article showcases a part of the research carried out by Iniguez and Leon (2016) and examines the principal attributes, which characterize Advanced Design, with the aim of serving as a reference framework for the project culture of contemporary strategic designers. Keywords: Advanced Design, design processes, design cultures.

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