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There are many ways to name the transformation linked to the digital economy: Industry 4.0, Convergence, Digital Revolution. In this contribution I try to systematize the role of design in this transformation. So, alongside the enabling technologies we support the centrality and innovative potential activators of approaches that are driven by contemporary cultures design. The contribution provides a map of the playing field for this transformation by highlighting the dual and simultaneous ongoing transformation and the connections between technology and design practices. The work ends with a detailed list of potential that can be activated using integrations between enabling and activating approach technologies. Keywords: advanced design, Industry 4.0, digital revolution, information and communication technologies.

Advanced design-driven approaches for an Industry 4.0 framework: The human-centred dimension of the digital industrial revolution