Da identidade de lugares à cenários para a valorização do território: Design como intérprete de novas vocações e linguagens para a fruição

The purpose of the paper is to focus on the design action for the valorisation of cultural heritage from the site’s identity to the development of new methods and new tools and languages for building design scenarios. The critical interpretation filter is a linguistic-narrative, with an approach in line with the project director component. We propose and illustrate (with project examples) a path which goes from the word as “minimal unit”, through maps as a visual synthesis structured with a system of relationships between units-words”, to narrations implicit as a way to use the territory and cultural heritage and as “sequences of relations between units.” This track of interpretation strengthens the connection between design structure and narrative structure, identifying in this relation an important tool for creating and building design scenarios. Key words: design for cultural heritage, identity, storytelling, communication.