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This investigation seeks to study the tabloid newspaper Clarin , in circulation during the years 1954 to 1973, from the perspective of the presentation and narration of police news within the so-called cronica roja . Through this section, we attempt a specific approach to the constructed view regarding delinquents and criminals, assessing not only the period’s context, but also the role that the newspaper played as an actor of that time and a printed carrier of such information. It is argued that the cronica roja in Clarin would not only help reinforce stereotyped images of some members of the social body but would also conceive of the offence and crime as consumer products. Keywords: representation, print media, cronica roja , delinquents, criminals.

La naturalización de las diferencias. Representaciones criminales y crónica roja a través del diario Clarín. Chile, 1954-1973