Business linguistics and business discourse | Zendy

Yulia Daniushina | Zendy

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Business linguistics and business discourse

Author(s) -

Yulia Daniushina

Publication year - 2010

Publication title -

calidoscópio

Language(s) - Portuguese

Resource type - Journals

SCImago Journal Rank - 0.122

H-Index - 4

ISSN - 2177-6202

DOI - 10.4013/cld.2010.83.08

Subject(s) - applied linguistics , typology , linguistics , quantitative linguistics , clinical linguistics , multidisciplinary approach , media linguistics , key (lock) , field (mathematics) , business communication , computer science , sociology , philosophy , communication , social science , computer security , mathematics , anthropology , pure mathematics

RESUMO – O artigo sugere o estabelecimento de um novo ramo de Linguistica Aplicada – Linguistica de Negocios, um campo sinergico multidisciplinar para o estudo do uso da linguagem e da comunicacao nos negocios. A autora inicia a exploracao desse novo ramo defi nindo suas fontes, areas-chave e objetivos praticos. A seguir, apresenta a defi nicao e a tipologia funcional do discurso de negocios. A abordagem discursiva adotada pretende fornecer as bases para a investigacao nesse campo promissor.

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