Responsabilidade social corporativa na cadeia de suprimentos de petróleo e gás natural: o caso dos fornecedores da Petrobras

This research aims to analyze the influence of social responsibility criteria on the management of second-tier suppliers in the Petrobras’ supply chain. In this article, we considered as social responsibility criteria actions in health, environment and safety (HES) and management used by Petrobras in supplier selection. The research is a qualitative study of multiple cases, and the units of analysis are the companies Alpha, Beta and Gamma. The main results indicate that, in the aspect of social responsibility, Petrobras influences the companies studied differently. It can be seen that the Petrobras’ criteria for HSE and managerial influence superficially management practices of suppliers in business research. Companies Alpha and Beta have a coercive isomorphic behavior, while Gamma has no framework in the isomorphic categories because its performance was developed independent from the relationship with Petrobras. Finally, it is believed that if Petrobras intended to disseminate the practices present in its criteria for HES and management along the supply chain, this public firm needs to reconsider its selection process on issues aimed at improving the scope of the requirements in addition to how it directs the propagation of these guides along the supply chain. Keywords: Supply Chain Management, social responsibility, isomorphism.