TOWARDS ESTABLISHING DIFFUSION BARRIERS FOR INNOVATIVE GREEN BUILDING PRODUCTS: A SURVEY OF SIPS BUILDERS | Zendy

Andrew P. McCoy | Zendy; Yonghan Ahn | Zendy; Annie R. Pearce | Zendy

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TOWARDS ESTABLISHING DIFFUSION BARRIERS FOR INNOVATIVE GREEN BUILDING PRODUCTS: A SURVEY OF SIPS BUILDERS

Author(s) -

Andrew P. McCoy,

Yonghan Ahn,

Annie R. Pearce

Publication year - 2012

Publication title -

journal of green building

Language(s) - English

Resource type - Journals

SCImago Journal Rank - 0.248

H-Index - 21

eISSN - 1943-4618

pISSN - 1552-6100

DOI - 10.3992/jgb.7.2.153

Subject(s) - commercialization , product (mathematics) , population , work (physics) , new product development , scope (computer science) , business , engineering , marketing , environmental economics , computer science , mechanical engineering , demography , mathematics , geometry , sociology , economics , programming language

The aim of this paper is to propose and demonstrate an approach for exploring diffusion barriers specific to innovative green building products. Innovative green building products aim at reducing e...

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