From environmental awareness in word to environmental awareness in deed: The case of Ljubljana

Modern lifestyles demand the exploitation of natural resources, which results in a significantly deteriorated living environment. The goal of this study was to determine and evaluate people's relationship to the environment and their willingness to take action themselves to protect it. The majority of people (or more than half, in this case) support environmental protection in principle, especially in word only, because this is also socially desirable. However, when they must address limitations that would interfere with their lives by limiting activities or increasing costs, their enthusiasm abates quickly. Twenty percent of people can be defined as being in favor of environmental protection and regarding it as a value. Education level plays a very important role in people's behavior towards environmental issues. This study was carried out in Ljubljana by surveying 408 people.