Fake and fan film trailers as incarnations of audience anticipation and desire | Zendy

Kathleen Williams | Zendy

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Fake and fan film trailers as incarnations of audience anticipation and desire

Author(s) -

Kathleen Williams

Publication year - 2012

Publication title -

transformative works and cultures

Language(s) - English

Resource type - Journals

ISSN - 1941-2258

DOI - 10.3983/twc.2012.0360

Subject(s) - trailer , hollywood , anticipation (artificial intelligence) , upload , relation (database) , advertising , computer science , feature (linguistics) , aesthetics , multimedia , visual arts , art , world wide web , business , artificial intelligence , art history , computer network , linguistics , philosophy , database

In the lead-up to the release of some feature films, fake and fan trailers are created by users and uploaded to YouTube and other Web sites. These trailers demonstrate that users are literate not only in the form of the trailer itself, but also in the Hollywood system and how it markets products to audiences. Circulating in a networked environment online, these texts, which play with the form of the trailer, perform and embody users' and fans' desire to see not just the feature film but also the official trailer itself. I discuss these fake and fan trailers in relation to cinematic anticipation and describe how they navigate both spatial and temporal bounds. Using the architectural concept of the desire line, I argue that spatial frameworks can be usefully employed to consider how users navigate online spaces, media, and concepts through the form of the trailer

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