Training in Values as an Incubator for Sustainability Attitudes | Zendy

Juan Manuel Pineda-Albaladejo | Zendy; Francisco J. Moya-Faz | Zendy; Jorge López Puga | Zendy

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Training in Values as an Incubator for Sustainability Attitudes

Author(s) -

Juan Manuel Pineda-Albaladejo,

Francisco J. Moya-Faz,

Jorge López Puga

Publication year - 2017

Publication title -

harvard deusto business research

Language(s) - English

Resource type - Journals

ISSN - 2254-6235

DOI - 10.3926/hdbr.84

Subject(s) - sustainability , entrepreneurship , curriculum , incubator , order (exchange) , psychology , training (meteorology) , ethical values , sociology , engineering ethics , environmental ethics , social science , pedagogy , political science , economics , geography , philosophy , ecology , engineering , law , microbiology and biotechnology , finance , biology , meteorology

Following the proposals arising from the Schwartz model on the cognitive representationsof human needs expressed in his Theory of Values, instrumental values and terminalvalues, which are vital for understanding and entrepreneurship behavior, we have engagedin a critical review of this model and the types of values. We go on to examine the academiccurriculum of ethical and moral profiles as promoters of sustainable attitude values in orderto contribute an integrated and updated option to the academic world.

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