Open AccessConsumer Acceptance of Mobile Marketing through Mobile Phones: A Case Study of South African University Students
Author(s) -
Gift Donga,
Armstrong Kadyamatim,
Stanislous Zindiye,
Tererai Chibonda
Publication year - 2017
Publication title -
information technology journal
Language(s) - English
Resource type - Journals
eISSN - 1812-5646
pISSN - 1812-5638
DOI - 10.3923/itj.2018.1.10
Subject(s) - mobile marketing , computer science , mobile phone , marketing , advertising , digital marketing , telecommunications , business , world wide web
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