English (United Kingdom)

https://curated-unify.zendy.io/wp-json/zendy-region/v1/featured_content/oa?rat=en

https://curated-unify.zendy.io/wp-json/zendy-region/v1/highlighted_journal/

Global: Zendy Plus annual

Presents the access of premium content as premium feature

Premium Content

Presents the keyphrase highlighting as premium feature

Keyphrase Highlighting

Presents the summarisation as premium feature

Summarisation

Insights

Presents the pdf analysis as premium feature

PDF Analysis

Presents the zaia usage as premium feature

ZAIA

Global: Zendy Tools annual

Global: Zendy Free Plan

Global: Zendy Tools monthly

Global: Zendy Plus monthly

La presente investigación nace con el objetivo de medir el grado de dominio por parte de la población de una serie de herramientasdigitales que juegan un papel clave en el desarrollo de la competencia mediática. Con ese fin, se ha elaborado una categorizaciónque intenta abarcar todas las funcionalidades que la Web 2.0 brinda al usuario. Posteriormente, se ha delimitado cadauna de ellas a través de tres ítems digitales concretos de uso extendido en la sociedad mediática. La selección realizada conformaun test de alfabetización digital on-line (test ADO) que mide el grado de conocimiento y uso activo de dichas herramientas, y que,por tanto, compone un indicador significativo de la competencia mediática en sus dimensiones lingüística y tecnológica. El test hasido administrado a una muestra de más de 1.500 sujetos de diferente edad y nivel de estudios con el fin de obtener datos queayuden a establecer objetivos en el panorama de la alfabetización digital y contribuyan hacia el empoderamiento ciudadano enmateria de educación mediática. Los resultados y conclusiones generales indican que el nivel de alfabetización digital on-line delciudadano medio no es el deseado, que existe una brecha digital generacional y de género, y que el perfil medio del usuario deInternet es más social, recreativo y consumidor de contenidos existentes, que proactivo, gestor y creador de contenidos propios.This paper aims to measure a population’s level of knowledge and active use of certain digital tools that play a primary role indeveloping their media literacy. To achieve it, an Online Digital Literacy test was designed to measure the knowledge and activeusage of 45 different online software packages. This tool works as a reliable indicator to identify a population’s media literacydevelopment in terms of its linguistic and technological dimensions. More than 1,500 subjects of different gender, age and levelof studies were tested in different cities within the autonomous community of Castilla and León in Spain, to measure their competenceusing these tools. The resulting data has enabled the identification of the level differences between age groups and genderand to formulate proposals in respect of digital literacy to enhance the public’s competence in terms of media education. Thegeneral results indicate that people’s Online Digital Literacy level is lower than ideal and that there is a level divide in relation togender and age and that the average user has a social and recreational profile as a consumer of pre-existing content on the Internetrather than as manager, instigator or creator of his or her own content. This paper’s conclusions therefore raise awareness ofthese deficiencies and encourage academic institutions to design specific digital literacy educational programmes to help citizensbecome media empowered

Categorization, Item Selection and Implementation of an Online Digital Literacy Test as Media Literacy Indicator