Gender stereotypes in audiovisual products for children | Zendy

Eva Espinar Ruiz | Zendy

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Gender stereotypes in audiovisual products for children

Author(s) -

Eva Espinar Ruiz

Publication year - 2007

Publication title -

comunicar

Language(s) - English

Resource type - Journals

SCImago Journal Rank - 1.217

H-Index - 40

eISSN - 1887-0198

pISSN - 1134-3478

DOI - 10.3916/c29-2007-18

Subject(s) - advertising , sample (material) , psychology , humanities , art , principal (computer security) , sociology , computer science , business , physics , thermodynamics , operating system

In this paper we analyze the transmission of stereotyped characteristics of men and women through audiovisual products for children. With this aim, we employ a sample of programs and advertisements forecasted in 2004 in the Spanish television. In this sense, we analyze the presence of men and women, the elements associated with different characters, and the principal features of advertisements targeted at girls and boys.

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