Open AccessAdvertising: an experience at school
Author(s) -
Francisco Javier Santacruz-Laguna,
Antonia Camacho-Marín
Publication year - 2003
Publication title -
comunicar
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 1.217
H-Index - 40
eISSN - 1887-0198
pISSN - 1134-3478
DOI - 10.3916/c20-2003-20
Subject(s) - advertising , humanities , persuasion , psychology , political science , sociology , social psychology , philosophy , business
Learning advertising must be a priority task for school. Teaching its techniques and methods of persuasion and developing studens´ critical ability against one of the most powerful instruments of consumer society, are the main objectives of this advertising workshop. Because all of that it's necessary diffuse a semiological competence to solve the iconicalverbal messages from the media of great masses and publicity
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