INTEGRATED ASSESSMENT OF THE CREDIT POLICY EFFICIENCY

The credit policy is a basis of receivables management. The competent combination of its parameters allows to increase a greater effect of commercial crediting applying by the company. The purpose of this study is to develop a methodology for assessing the effectiveness of various credit policy types: conservative, moderate and aggressive. The comparative analysis of three methods of assessment of the credit policy efficiency is carried out in the article: The NPV analysis, the valuation model based on the average daily margin and the model for assessing the impact of changes in the company’s credit policy. As a result, the technique of the full and quick estimate methods of the credit policy efficiency, including calculation of individual, intermediate and integrated indicators are offered. The method is based on three groups of the indicators, reflecting the company credit policy efficiency in the following directions: quality receivables management, receivables costs maintenance and influence on a company financial condition. The influence of each of the indicator and indicators groups when using different credit policy’s types were proved in the article and that allowed to transform them to a general integrated indicator. This technique allows to estimate in a complex and objectively efficiency of the credit policy operating in the company.