Activities Offered To The Elderly In Primary Health Care: Social Representations Of Elderly And Professionals

in the SUS, the Family Health Strategy, considered by the Ministry of Health as the elderly users’ gateway, is designed to reorient the health care of the population, promoting the quality of life. Objective: recognizing the social representations built by the elderly and health professionals about the activities offered to seniors in Primary Health Care Health Care. Method: an exploratory study of a qualitative approach based on Theoretical contribution of Social Representations in its dimensional approach conducted with 257 elderly and 249 professionals in the Family Health Units in the city of Joao Pessoa/Paraiba/Brazil. The collected data were processed with the SPSS 20.0 software and Iramuteq 0.6 alpha 3. Results: the results showed three classes: Dimensions associated with activities offered to the elderly, represented by: necessary, excellent, quality, poor, deficient and insufficient; Service improvement perspectives: improving, service, poor, lack, attention; and Professional dimensions in senior care, consisting of: importance, professionals, promote, quality of life, well-being, self-esteem. Conclusion: it is expected that this study will contribute to the reflection about the quality of activities offered to seniors in primary health care services and serves as a improvement for changes needed in the current context of the health of the elderly.