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The program of Village’s Fund from the central government commanded villages government and their society to develop public owned rural enterprises in order to reduce rural poverty. However, many villages unable to develop the rural enterprises since they have no idea related to their own potential. Therefore, it needs scientific approach to help the villagers to understand their own potential. This research is designed to observe the leading commodities in SemamungVillage of Sumbawa as a case study. This research is using Analytical Hierarchy Process (AHP) as a tool of analysis. The research result revealed that there are three main categories of the village economic activity in Semamung. Each category has its own leading commodity based on the perception of the villagers themselves. The first category is On Farm Agriculture category, the leading commodity for this category is rice cultivation. The second category is Non Farm Agriculture Category, traditional livestok of cattle is the leading commodity for this category. The last category is Rural Services Category and its leading commodity is laundry service.

IDENTIFIKASI KOMODITAS UNGGULAN DESA UNTUK MENGEMBANGKAN BADAN USAHA MILIK DESA (BUMDES) DI DESA SEMAMUNG KABUPATEN SUMBAWA