A conceptual category effect in visual search: O as letter or as digit

Evidence is presented for a processing mechanism in visual recognition that depends upon how the stimulus array is conceptually categorized rather than upon its physical characteristics. Ss had to detect a letter or digit target in a field of letters or digits. When target and field were of the same category, reaction time increased with display size. When target and field category differed, reaction times were independent of display size. This category effect held even for the ambiguous target character 0 that yielded reaction time functions appropriate to how it was specified prior to presentation: as “zero” or as “ō.”