UC Cooperative Extension explores a farm-to-WIC program | Zendy

Lucía Kaiser | Zendy; Cathi Lamp | Zendy; Chutima Ganthavorn | Zendy; Lucrecia Farfan-Ramirez | Zendy; Tammy J. McMurdo | Zendy; Marita Cantwell | Zendy; Shermain Hardesty | Zendy

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UC Cooperative Extension explores a farm-to-WIC program

Author(s) -

Lucía Kaiser,

Cathi Lamp,

Chutima Ganthavorn,

Lucrecia Farfan-Ramirez,

Tammy J. McMurdo,

Marita Cantwell,

Shermain Hardesty

Publication year - 2012

Publication title -

california agriculture

Language(s) - English

Resource type - Journals

SCImago Journal Rank - 0.472

H-Index - 25

eISSN - 2160-8091

pISSN - 0008-0845

DOI - 10.3733/ca.v066n01p15

Subject(s) - voucher , supplemental nutrition assistance program , consumption (sociology) , quarter (canadian coin) , cash , business , cash crop , agricultural economics , agricultural science , environmental health , geography , agriculture , economics , medicine , finance , food security , food insecurity , biology , sociology , social science , accounting , archaeology

To increase fruit and vegetable consumption, the federal Special Supplemental Nutrition Program for Women, Infants and Children (WIC) distributes cash vouchers to low-income women with children to buy fruits and vegetables. The program reaches almost half of the infants and one-quarter of children under 5 years old in the United States. UC Cooperative Extension (UCCE) conducted a survey of produce preferences and buying habits among WIC participants in Tulare, Alameda and Riverside counties in 2010 to guide the development of a farm-to-WIC program that would connect small local growers to the WIC market. Based on the results, the UCCE team developed a list of 19 produce items to promote in a possible new farm-to-WIC program.

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