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Can retailers depress lettuce prices at farm level?
Author(s) -
Richard J. Sexton,
Mingxia Zhang
Publication year - 1995
Publication title -
california agriculture
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.472
H-Index - 25
eISSN - 2160-8091
pISSN - 0008-0845
DOI - 10.3733/ca.v049n03p14
Subject(s) - agricultural economics , bargaining power , atlanta , business , power (physics) , agricultural science , economics , geography , microeconomics , metropolitan area , environmental science , physics , archaeology , quantum mechanics
In recent years, lettuce growers have expressed increasing concern that the price consumers pay for lettuce in the grocery store does not reflect the price growers receive for their crop. They contend that the bargaining power of major grocery store chains has led to retail prices that remain persistently high even when farm prices are low. This analysis examined factors that determine the difference between retail and wholesale prices for iceberg lettuce and the price farmers received in four major US. cities: Atlanta, Chicago, Los Angeles and New York. The results suggest that retailer power can indeed depress farm prices, especially when available supplies are high and growers' bargaining power is consequently low.

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