Consumer attitudes toward locally grown produce | Zendy

Christine Bruhn | Zendy; Paul Vossen | Zendy; Erin Chapman | Zendy; Suzanne Vaupel | Zendy

AI Assistant Blog Pricing

Home ZAIA Blog

Open Access

Consumer attitudes toward locally grown produce

Author(s) -

Christine Bruhn,

Paul Vossen,

Erin Chapman,

Suzanne Vaupel

Publication year - 1992

Publication title -

california agriculture

Language(s) - English

Resource type - Journals

SCImago Journal Rank - 0.472

H-Index - 25

eISSN - 2160-8091

pISSN - 0008-0845

DOI - 10.3733/ca.v046n04p13

Subject(s) - business , quality (philosophy) , promotion (chess) , consumer demand , agricultural economics , marketing , advertising , economics , microeconomics , philosophy , epistemology , politics , political science , law

Can small farmers in California achieve greater profits through promotion of “locally grown” produce? Interviews and sales data indicate that consumers are attracted to locally grown produce, but not if the quality is poor or the price is more than they are used to spending. When markets advertise high-quality, locally grown produce at a fair price, produce sales increase.

The content you want is available to Zendy users.

Already have an account? Click here to sign in.

Having issues? You can contact us here

Accelerating Research