Commodity advertising pays… or does it? What it takes to keep those raisins dancing
Author(s) -
Hoy F. Carman,
Richard Green,
Gay J. Mandour
Publication year - 1992
Publication title -
california agriculture
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.472
H-Index - 25
eISSN - 2160-8091
pISSN - 0008-0845
DOI - 10.3733/ca.v046n02p8
Subject(s) - commodity , government (linguistics) , advertising , business , commerce , marketing , economics , agricultural economics , finance , linguistics , philosophy
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