Strawberry growers wavered over methyl iodide, feared public backlash

Methyl iodide, once promoted as a suitable alternative to methyl bromide for soil fumigation in strawberry systems, was withdrawn from the market in 2012 after a contentious regulatory battle that revolved around its high toxicity. At the time of its withdrawal, Arysta LifeScience, the maker of the chemical, claimed that it was no longer economically viable. In this study, I investigated what made the chemical nonviable, with a specific focus on growers' nonadoption of it. Interviews with strawberry growers in the four top California strawberry-growing counties revealed that growers' decisions not to use it were primarily related to public disapproval, although the continued availability of methyl bromide and other fumigants played a contributing role by making adoption less urgent. The study results suggest that policies in place during the methyl bromide phaseout did not strongly encourage the development and extension of less toxic alternatives, which undermined the strawberry industry's position