Impacto de las redes sociales corporativas. Experiencia de la Asociación Nacional de Economistas y Contadores de Cuba.

Social networks have become an ideal platform to raise awareness and increase the visibility of a brand or company and also to interact and analyze the actions of customers and followers of these. This paper presents the impact of a corporate page on Facebook to strengthen business management, the promotion of products, events and services, digital marketing, customer loyalty and the visualization of the corporate results of the National Association of Economists. and Accountants of Cuba in Granma. Graphic design methods, images and techniques of work in teams are applied to achieve the creation of the page, the administration and daily update of the information, the increase of the visibility of the entity on the Internet and the interaction with related people and organizations. of the country and the rest of the world; which allows reaching the goal of presence in the network, as the first stage of the Cuban Information Strategy of the company and ensures that the work of the entity is valued by an increasing number of customers or potential customers in the province and the country. It also develops an excellent alliance with the Information Technology Management Center, which translates into new services, strategies to computerize the entity, training in information technologies for business management and in the area of Information Security. Keywords: social networks, National Association of Economists and Accountants, Internet.