E-Service Quality dan E-Promotion Terhadap Keputusan Pembelian Konsumen pada Website Traveloka.com | Zendy

Aditia Sovia Pramudita | Zendy; Rahayu Eka Agustia | Zendy

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E-Service Quality dan E-Promotion Terhadap Keputusan Pembelian Konsumen pada Website Traveloka.com

Author(s) -

Aditia Sovia Pramudita,

Rahayu Eka Agustia

Publication year - 2020

Publication title -

competitive

Language(s) - English

Resource type - Journals

eISSN - 2656-4157

pISSN - 0216-2539

DOI - 10.36618/competitive.v15i2.961

Subject(s) - promotion (chess) , purchasing , business , descriptive statistics , service (business) , service quality , quality (philosophy) , advertising , marketing , data collection , political science , mathematics , statistics , philosophy , epistemology , politics , law

E-Commerce has a very high growth rate which the needs of quickly and precisely are the main target in the e-commerce business. This study aims to determine how consumers respond to the implementation of e-service quality website, e-promotion website which leads into consumer purchasing decisions at Traveloka using a descriptive quantitative design with data collection techniques through a questionnaire. The method used in this research is descriptive analysis and multiple linear regression analysis. The results show that the effect of website e-service quality and website e-promotion on service purchasing decisions at Traveloka is positive and significant. The influence of e-service quality website and e-promotion website on purchasing decisions at Traveloka is 23%. While the rest is influenced by variables not included in this study.

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