BIG DATA BUSINESS ANALYTICS AS A STRATEGIC ASSET FOR HEALTH CARE INDUSTRY

The big data includes the enormous flow of data from variety of applications that does not fit into the traditional data base. They deal with the storing, managing and manipulating of the data acquired from various sources at an alarming rate to gather valuable insights from it. The big data analytics is used provide with the new and better ideas that pave way to the improvising of the business strategies with its broader, deeper insights and frictionless actions that leads to an accurate and reliable systems. The paper proposes the big data analytics for the improving the strategic assets in the health care industry by providing with the better services for the patients, gaining the satisfaction of the patients and enhancing the customer relationship.