Gerencia y responsabilidad social: construcción colectiva desde la complejidad y la acción comunicativa

The purpose of the research is to interpret the dialogic relationships that confront and complement Management and Social Responsibility, as a project of collective construction. The qualitative approach, taking as an epistemological position: Morin's Complexity Theory (2005), based on the dialogic, recursive and hologrammatic principles that allow the union of the knowledge of the parts with the knowledge of the whole; Habermas' Theory of Communicative Action (1987). Supported as a methodological option in phenomenological foundations of Husserl (1962), ontological foundation of Heidegger (2003) and hermeneutical approach since Gadamer (1993); This triad of approaches is the basis for deploying the philosophical platforms of research. The research is organized in four stages: participant observation, dialogue between actors, interpretation and theorizing. An in-depth interview was applied to the spokespersons (social actors), based on guides and the analysis of legal documents; to systematize the data into categories through the ATLAS.ti software. The findings allowed the construction of the theoretical approach, which evokes an emancipatory management, defined as a woven unit of knowledge and skills of social leaders, which is based on responsibility with themselves and their environment, for the establishment of new voluntary social structures that share the holistic, innovative and humanized vision. Keywords: Management; Emancipatory Management; Social Responsibility; Communes; Collective Construction.